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Welcome to Freshway Connect
Providing creative, dependable, dedicated food industry consultancy, underpinned by lived experience, not just theory.
Managing Director
Alan Wright -
The One With The White Hair!
Harnessing a lifetime’s experience in the food industry to nurture food businesses. Alan brings energy and enthusiasm to challenge the norm, champion change, develop product and positioning to connect with the market and achieve results. Supporting businesses to adapt processes, be flexible and agile, to build a great culture, and capitalise on EXCITING potential.
Alan has experience of Commercial and Operational direction of multi-million-pound food manufacturers and distributors, alongside connections with major businesses such as Heinz, Sainsburys, Morrisons, Caffè Nero, Shell, M&S, Greggs and Asda etc.
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Strategic positioning and research leading to new product development launches achieving 500% growth in sales within 6 months.
Production initiatives leading to AA-grade BRC accreditation and own-label status.
Optimising food production methods to impact the bottom line. Managing CapEx, waste, talent nurturing, acquisitions, mergers, 7/24 production, restructures, MBOs, exit strategies etc.
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Proud to be awarded an Honorary Fellowship for “exemplary services to industry and the local community” by the University of Wolverhampton.
''Our skills specifically address the demands of, and the opportunities within the UK market''
Becky Parkinson - Business Development
In business we all face challenges, and looking for the answers can often prove difficult. Whether working to increase your sales, launch a new product, assistance with marketing or building new channels of trade, you need access to honest, reliable and informed opinions.
At FRESHWAY Connect we have the experience of having been there, so can help you find the answers. Coming with that experience will be integrity and attention to detail. We can work with you to build the strategies required to achieve profitable growth for your business.
